LIVE FROM TELEMEDIA JOHANNESBURG 2026 Faezah Idrus, customer success director at Evina talks to Paul Skeldon, Telemedia Magazine’s editor-in-chief about how AI has industrialised fraud but has also given the good guys the tools to better detect and prevent it – but there is still a need for collaboration across the entire telemedia value chain to effectively beat fraud.
KEY TAKEAWAYS
- AI has industrialised fraud, making it easier to create and harder to detect, as it can mimic human behaviour
- Despite the challenges, AI also aids cybersecurity teams in analysing large data sets and identifying weaker points more quickly
- Faezah emphasises the need for collaboration among merchants, aggregators, MNOs and cybersecurity companies to combat fraud effectively
- She highlights the importance of everyone in the value chain being involved to prevent fraud from entering the market and advises that a coordinated effort is necessary to ensure no loopholes exist for fraudsters to exploit
- Faezah stresses the importance of transparency and open discussion about fraud incidents and notes how WASPA, the South African self-regulatory body, promotes transparency to learn from past experiences
- Faezah encourages the global nature of conferences to help in the fight against fraud.
