Award-winning provider of market intelligence, competitor benchmarking and risk management solutions, MCP Insight is collaborating with the Online Dating and Discovery Association (ODDA) to launch MCP DATESCAN, a cutting-edge platform designed to provide dating brands with deep market insights and competitor intelligence.
With a strong track record of delivering data-driven solutions across the digital services ecosystem, MCP Insight is leveraging its proprietary technology to solve challenges and drive business growth. Recognising the increasing competition in the online dating space, MCP DATESCAN was developed to equip brands with the intelligence they need to optimise marketing performance, enhance customer acquisition strategies, and stay ahead of evolving market trends.
Beta version shaped by industry collaboration
MCP DATESCAN is currently in development and MCP Insight is actively working alongside industry players to refine the platform, enhance functionality, and develop new features. The goal is to deliver a market intelligence and competitor benchmarking solution that has a tangible impact on key business areas, from ad performance and user engagement to strategic positioning and customer acquisition.
Kev Dawson, Director of MCP Insight – who talked at length about compliance at Telemedia8.1 LIVE – explains: “MCP Insight is thrilled to collaborate with ODDA as an Associate Member. Through our DATESCAN platform, we aim to provide dating brands with unparalleled market intelligence, offering a new level of visibility into advertising trends, competitor strategies, and customer engagement. By working closely with the industry, we’re ensuring MCP DATESCAN evolves into a game-changing tool that delivers real value to dating businesses navigating an increasingly competitive landscape with an ever- evolving regulatory focus.”
ODDA CEO Simon Newman welcomed MCP Insight to the association, adding: “We’re always looking to work with innovative companies that offer our members the insights they need to maintain their competitive edge. We’ve been really impressed with the capability of MCP DATESCAN, and as part of our commitment to expanding the services we provide, we’ll be sharing key industry trends through this collaboration in our new Members’ Area, launching next month.”
Innovation beyond dating – solving complex challenges across industries
MCP Insight’s Innovation Team continually seeks new ways to apply its expertise and proprietary technologyto help businesses in diverse sectors overcome challenges and unlock new opportunities. The company’s agileapproach to product development and problem-solving means it can rapidly adapt its solutions to meet thespecific needs of different industries.
“Our expertise in market intelligence isn’t limited to the mVAS and mobile payments sector – we’re alwaysexploring how our technology can deliver actionable insights and drive measurable outcomes for clients across awide range of industries,” says Dawson. “MCP DATESCAN is a perfect example of how we’re evolving to servenew markets, and we’re keen to work with forward-thinking businesses looking for tailored solutions to solvetheir unique challenges.”
With MCP DATESCAN, dating brands now have a powerful tool to refine their strategies, optimise theirmarketing, and gain a competitive advantage. As the platform continues to develop in collaboration withODDA and the wider industry, MCP Insight looks forward to delivering even greater value and impact in the online dating space and beyond.
Meanwhile, dating scams are on the rise, driven by AI services such as LoveGPT and others, with a recent study by Delve AI claiming that romance fraud took £60.5 million from victims in 2023 and the total losses for the last 12 months are up 33% on the previous year. However, reporting is increasing partly due to the rise in public awareness campaigns about these sophisticated threats.
MCP Insight and ODDA are working to stop some of this as well as helping dating companies drive business.
For more information on MCP DATESCAN or to explore how MCP Insight can support your business,contact info@mcpinsight.com.
