SMARTY is a UK-based mobile network brand specialising in SIM-only plans and contract-free mobile services. Launched in 2017, it operates as a digital-first provider backed by Three’s network infrastructure and focuses on offering simple, transparent, and flexible mobile plans to price-conscious consumers. The brand is positioned around straightforward mobile connectivity, online self-service, and value-led telecom products.
SMARTY Overview
Founded: 2017
Headquarters: United Kingdom
Countries Supported: United Kingdom
Employees: Not publicly disclosed
Key Business Areas: SIM-only mobile plans, MVNO-style mobile services, digital self-service, consumer telecom services
