SmartWall is a digital content monetisation platform developed by SwissPay.ch and launched in 2015. Built for publishers, it uses behavioural and contextual signals to decide when a reader should see advertising, a one-off payment or a subscription offer, aiming to improve revenue without applying the same paywall to every visitor. The technology has been deployed by European media organisations and sits at the intersection of fintech, publishing and machine learning.
SmartWall Overview
Founded: 2015
Headquarters: Lausanne, Switzerland
Countries Supported: Europe
Employees: 1–10
Key Business Areas: Digital paywalls, content monetisation, micropayments, machine learning, publisher technology
