Persona.ly is an Israeli performance advertising company founded in 2011. Its programmatic DSP uses machine-learning models to buy mobile and connected-TV inventory for user acquisition and re-engagement campaigns. The company processes large volumes of bid opportunities and focuses on outcome-based optimisation, making it primarily an advertising technology platform rather than a content or telecom VAS provider.
Persona.ly Overview
Founded: 2011
Headquarters: Tel Aviv, Israel
Countries Supported: Worldwide
Employees: 11–50
Key Business Areas: Programmatic advertising, mobile DSP, user acquisition, re-engagement, machine learning
