Moloco is a US advertising technology company founded in 2013 around machine-learning-driven performance marketing. Its products include a mobile DSP for app advertisers, commerce-media technology for marketplaces and monetisation tools for app publishers. Rather than optimising primarily for clicks, Moloco uses first-party and conversion data to predict business outcomes at scale across a global advertising inventory.
Moloco Overview
Founded: 2013
Headquarters: Redwood City, California, United States
Countries Supported: Worldwide
Employees: 1,000+
Key Business Areas: Programmatic advertising, machine learning, mobile DSP, commerce media, app monetisation
