Liftoff is a US mobile growth company founded in 2012. Following its combination with Vungle, the business brings together performance user acquisition, retargeting and app monetisation capabilities across a large mobile advertising footprint. Its technology uses machine learning to predict user value and optimise ad buying, while publishers use its monetisation products to generate revenue from in-app inventory.
Liftoff Mobile Overview
Founded: 2012
Headquarters: Redwood City, California, United States
Countries Supported: Worldwide
Employees: 501–1,000
Key Business Areas: Mobile advertising, user acquisition, app monetisation, retargeting, machine learning
