Adkomo

Adkomo is a performance advertising company that runs acquisition campaigns across mobile, display, email and lead-generation channels. Its model is built around measurable outcomes such as app installs, engagement, leads and sales, with in-house tracking and data analysis used to decide where advertiser budgets should be concentrated. Anti-fraud controls are also important because performance networks need to distinguish genuine user activity from traffic that creates cost without business value. Adkomo works with an international publisher base and supports different commercial models including CPI, CPA, CPM and CPE, allowing campaigns to be structured around the objective that matters to the advertiser. Its development reflects the wider move towards accountable, data-led media buying in which advertisers expect transparent measurement well beyond simple clicks and impressions.