Sunday, September 6, 2026
Magazine Issue 81
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Adcash

Adcash logo

Adcash operates a global advertising platform connecting businesses that want to acquire customers with publishers looking to monetise web traffic. Advertisers can run performance campaigns across multiple formats and devices, using targeting, real-time reporting, anti-fraud tools and automated ROI optimisation, while publishers gain access to international demand and monetisation technology. The company has an unusually well-documented origin story: it began in 2007 when French entrepreneurs started the business from a small kitchen in Estonia, initially as an affiliate platform. It later developed into a broader adtech operation and established its Tallinn office as the business grew. Adcash now reports reach across more than 195 countries, around 300 million unique users daily and tens of thousands of active campaigns, illustrating how far it has moved from its early affiliate-marketing roots.

Adcash Overview

Founded: 2007

Headquarters: Tallinn, Estonia

Countries Supported: 195+ countries

Employees: 51–200

Key Business Areas: Performance advertising, self-service ad platform, programmatic buying, publisher monetisation, adtech

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