MEF: building relationships in Africa
Valentina Ferrari shares what Mobile Ecosystem Forum (MEF) is doing to bring its open-forum approach to the booming African market and discusses why this...
Smadex: unlocking Africa
Stefan Suripatty outlines which Sub-Saharan markets in Africa are on the rise and what content and services are being marketed there – and takes...
Digitalabs: one DCB marketing tool to rule them all
Joe Azoury explains how the Digitalyst DCB marketing platform is your one-stop-shop for marketing your services on all channels – and how the data...
Sam Media: social media – from curiosity to click to conversion
Mahmoud Hanadi explains how social media is going to be a big driver of telemedia traffic, but to leverage it, you need to be...
Mesh Ads: unlocking Google, YouTube and AI for traffic gen
Chris Henseler talks us through the latest developments in using Google for mVAS traffic generation – as well as touching on some other techniques...
Digital Technology: leveraging DCB and credit card
Manik Garg talks us through Digital Technology’s next generation services and how it is using DCB and soon wallets and credit cards to maximise...
Sam Media: how credit card opens new markets
Hommam Hosseini explains how adding credit card has opened up new channels and new markets, generated more data points and insights and, with the...
CFM: unlocking premium sports content
The hunger for content has seen sports become a key offering – but it isn’t just telemedia companies wanting to get sports on mobile,...
Celeris: making the move to credit card
Sunil Jhamb discusses how credit card is becoming the de facto way to pay for telemedia content and services worldwide, thanks to Apple Pay...
Seriously Fresh Media: the content conundrum
Julia Dimambro discusses how the content market has become super-competitive, but that if you can deliver the right formats – not least micro-dramas – you can...
