Black Friday B2C messaging bonanza predicted, with RCS the biggest winner
TL;DR
UK messaging set to surge:Infobip predicts 193 million business-to-consumer messages across Black Friday and Cyber Monday 2026, with RCS volumes rising more than...
South Africa’s digital services lesson: why the rest of the world...
Conferences often claim to reveal the future. Most don't. They offer snapshots of where an industry is today, occasionally dressed up as predictions about...
Conversational AI revenues to hit $8.5bn by 2030 – and the...
The conversational AI market will show substantial growth over the next five years; climbing more than 250% from $2.4bn in 2026 to $8.5bn in...
Niger’s Zamani Telecom ramps up A2P monetisation and SMS firewall with...
Zamani Telecom, a leading mobile network operator in Niger, is implementing better A2P SMS services following the signing of a partnership deal with Hayo.
As...
HORISEN wins Juniper Research’s gold award for best business messaging solutionÂ
Messaging tech company HORISEN, has seen its Business Messenger platform named Gold Winner for best business messaging solution at the Future Digital Awards by Juniper Research – one...
VIVA Bolivia and VOX Solutions unleash True Signal, pioneering SMS+ marketing...
As attention turns to the power of RCS as a rich media marketing channel, Bolivian MNO VIVA Boliva is turning to data-driven marketing using...
Messaging is now the key ecommerce discovery platform – with RCS a...
Consumers in the US now prefer redeeming offers and buying goods from brands' SMS, MMS and even RCS messaging, surpassing email for the first...
RCS gains ground as SMS and phone scams grow 2534% –...
In 2024, consumer losses from text-initiated scams reached $470mn per the Federal Trade Commission and research from Proofpoint found a 2,534% increase in URL...
From user acquisition to retention: how SMS may hold the key...
I confess I spend too much of my time talking about RCS and rich messaging. I make no apologies; it is going to be...
SMS now a core part of marketing, with AI driving the...
A new report by DecisionTelecom reveals that SMS marketing is now a core part of marketing strategy, and AI is rapidly enhancing its impact.
Based on insights...
