Messaging is now the key ecommerce discovery platform – with RCS a...
Consumers in the US now prefer redeeming offers and buying goods from brands' SMS, MMS and even RCS messaging, surpassing email for the first...
OPINION The rise of dumb phones and what that means for...
It may be a small slice of the handset market, but dumb phones are starting to gain traction with users across age groups as...
Harnessing AI to boost adoption in the super app era
As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer...
Sky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend...
Brand spend on SMS business messaging (A2P SMS) will peak in 2024 unless mobile operators do a dramatic u-turn on their existing pricing strategy,...
Shoppers turn to mobile apps for rewards and personalised offers to...
80% of UK consumers use their smartphones to access coupons or loyalty cards while shopping in physical stores, with 77% of UK shoppers using retailers’...
New end-to-end digital payments solution goes live, putting all payment tools...
Mia-FinTech, a technology provider for banks and financial institutions based on the Mia-Platform technology, has launched Payment Integration Hub (PIH), a new application that...
Crypto-rewards health & fitness app, Sweatcoin, steps up personalisation with MoEngage
Sweatcoin, a step counting app that pays customers to get active by converting their steps into currency, has partnered with MoEngage, a leading insights-led customer...
EDITORIAL Surge in CPaaS as messaging and payments boom
With Telemedia8.1 LIVE in Barcelona just around the corner, it comes as good news that messaging and payments are already shaping up to be...
CPaaS remains an under-utilised engagement platform; but market showing strong growth...
New research reveals that in 2022 80.1% of total CPaaS spend globally by brands was on one-way channels (SMS, MMS, email, in-app push notifications,...
OPINION Ecommerce is going strong in Brazil, says Upstream during Forum...
With the constant evolution of ecommerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences...
