Media & Content

The ever changing media landscape provides an interface with interest groups and potential customers; allowing promoters to segment and target their promotions. Built on traditional revenue share models, this market has evolved (in technical terms) beyond all recognition – however popular online affiliate models are essentially built upon the same commercial principals of old.

Revenue streams generated from the promotion of value added services are essential (to media owners) as “paid for” advertising and subscription revenues are in general decline. Also, by its very nature content rich media and brands have their own inherent value. By working in partnership with telemedia providers – commercial paid for mobile content marketing models are becoming more common. The models themselves continue to evolve, with MNOs offering telco bundling and other platforms offering content bundling of services via super bundling. Whether it’s by creating a paywall [to access unique content], “mobilising” media brands or by enabling interactive broadcast formats such as Who Wants to Be Millionaire?, Comic Relief, X Factor etc. it’s the ability to provide instant, response driven micro payment solutions that is crucial to the success of this “type” of media-driven proposition. Mobile app content (including OTT content) of many types has proliferated, with the eSports industry, iGaming industry and mobile gaming market in general becoming ever larger.

Here we also see a variation on “value”, not strictly in transactional terms, but in respect of gathering important customer data. By developing a detailed consumer profile (set against a simple telephone number / caller ID); merchants, brands and content owners seek to extend the lifespan of their customer acquisitions.

Telemedia Online gathers all the latest mobile gaming news, including eSports news, iGaming news, and everything that touches the space between telemedia and content.