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Social commerce: the other side of messaging
Social media has slowly grown as a platform for sale through engagement. Akin to conversational commerce, it already has a big following and shows...
58% of the world’s population now uses social media, driving social ad and commerce boom
There are now 4.62 billion social media users around the world, representing growth of more than 10% (424 million new users) since this time...
Beyond Google: how multi-platform SEO is redefining traffic and discovery
For more than two decades, search strategy has been synonymous with Google. Ranking well on the world’s dominant search engine was the primary route...
50% of Americans prefer YouTube as source of sports highlights, social on the up too
Data presented by Safe Betting Sites indicates 53% of Americans prefer YouTube as the source of watching sports highlights. The data is as of September 2020.
Other preferred...
EDITORIAL Social media, messaging and payments combine to create a heady CPaaS brew
The news that 58% of the world’s population now regularly uses social media comes as no surprise: the rise in online use across the...
63% of world now online and they are shopping, gaming and being social
There are now more than 5 billion people online globally, up nearly 200 million since this time last year, and figures indicate that 63%...
The new fraud frontline? US Consumers lost $2.1bn to social media scams in 2025, FTC reports
Nearly 30% of US consumers who reported losing money to a scam said that it started on social media, with reported losses reaching a...
Social media marketing is on top in 2020
Businesses of all sizes are constantly told they need to be on social media and marketing themselves on the likes of Facebook, Twitter, LinkedIn,...
Social Media Marketing For Small Business: 6 Strategies For Success
Social media is one of the best platforms for marketing. Both small and large businesses need to connect with potential customers and existing fans....
Just 1% of social video goes viral, but help is at hand for publishers
New research today reveals that only 1.2% of social video on Facebook goes viral (i.e. over 1 million views). Social video refers to short-form...
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