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Magazine Issue 81
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    HomeVideos8.1LIVE BARCELONA: How messaging is now about value not pricing

    8.1LIVE BARCELONA: How messaging is now about value not pricing

    Ira Cohen, VP of marketing and business development at MMDSmart, explains how the messaging industry has to look for value rather than at pricing – with pricing models now very out-dated 

    Geraldine O'Sullivan
    Geraldine O'Sullivan
    Championing Mobile Billing & Engagement Solutions That Monetise Content, Drive In App Billing & Increase On-Boarding For mVAS
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