Telemedia publications are where media, advertising, marketing, branding, content and service conjoin with fixed, mobile and online communications, the service provider and billing industries.
Increasingly, ‘traditional’ media and marketing executives are looking to harness the power of telecommunications to develop new, interactive services that increase brand awareness and develop audience loyalty, while generating user data that can be used for further marketing and advertising efforts.
At the centre of this new world of media services sits the telemedia industry, which combines:
- Fixed & Mobile Network Operators
- Service Providers & Aggregators
- Billing Networks & Service Platforms
- Technology Providers & Application Innovators
- Content Owners & Media Groups
- Advertising, Branding & Marketing
Our editorial bring these worlds together and demonstrates how, in partnership each drives the other forward.
Featuring case studies and issue based editorial, Telemedia gets right behind the innovators in both industries and offers the one-stop-shop for the latest thought leadership and opinion in technology, regulation, billing, and media needs and demands.
Our publishing team has worked together since 1995 launching Voice International, Computer Telephony Europe, Call Centre Focus and COM Europe magazines to name but a few. The editor, Paul Skeldon has an unrivalled reputation for producing informed and lively editorial with a genuinely commercial focus.
COMING UP IN THE NEXT ISSUE (Published October 2010):
Socialising media
Its not about how to monetise twitter and Facebook, social media monetisation is about how to turn brands, TV shows or channels, products and interests into social groups that you can then service with content that they will pay for - and then sell advertising on the back of it. To coin a phrase, it's the inch wide sectors of the long tail that are a mile deep. This impacts on print, TV, marketing, brands, retailers and we need to show how telemedia companies can help them develop and deliver these services.
Monetising New Devices
Its not just about making money online or on mobile, there is now a long tail of devices. Lead by smartphones, the market now contains tablets, games consoles, feature phones, old phones, laptops, desktops and TV boxes. We show all media companies, whatever your discipline what it means for you
Quiz and Call TV
A look at how to make this work effectively within the law and to harness new technology - as well as how to re integrate PSMS at some point - in to developing useful, monetisable services across the media community.
Monetising 'Gamification'
Games, everyone wants games. The key to getting the monetisation ball rolling cross platform is to look at how gaming can be leveraged to generate eyeballs, brand and revenues. But how do you develop, what do you develop and how do you turn it into a strategy?
Mobile gambling: Opportunity or not for the telemedia industry?
We take a look at how mobile gambling is beginning to take hold thanks to smart phone and mobile web penetration and assess what opportunities it presents to the telemedia community.
Rules of engagement
Its all change on the regulation of premium rate and interactive services in the UK, and that means that there are now very different definitions of editorial and advertising. As media outlets go cross platform, we look at what this actually means from trying to generate some revenues and stay in the rules.
Apps vs m-web
We should all be over this by now - you need apps AND the m-web, but to set it in stone our panel will debate the pros and cons of each and, hopefully, reach the conclusion that both need each other depending on what you are trying to do. We’ll also take a look at how to generate revenue from each
The Retail opportunity: time for m-commerce
Newspapers have long been retailers, they have a specific audience to target and know what they like: ramp this up and rolled it out across all media sectors and you have a cool money generating opportunity that’s part m-commerce, part social networking. Building on the billing and collection theme, we take a specific look at the opportunities for telemedia companies, media companies and billing companies around mobile retail of both digital and real world goods
T360 Manchester Preview (16th November 2010)
A look at what to expect from our latest event in November where the media and telemedia industries collide
Billing and collection tools
The key to monetising media services is billing - and there are many new tools, as well as many established ones. We set the old world of WAP and PSMS billing against the young pretenders offering one click, credit card and other novel new ways to pay for mobile, online and real world goods and services
CRM & data gathering
Mobile's key advantage is that it is personal - and that personal data you can gather while providing services and goods to consumers can be a goldmine. Find out how to collect it, what the rules about collecting it are and most importantly how to monetise it.
Chat & Dating in the 21st Century
Social networking may gather all the headlines, but chat and dating services are going strong and making good ground on new devices and with best practice guidelines behind them. Find out where the opportunities are
Adult on mobile
Apple may have banned adult services from the apps store, but that hasn't stopped people developing a new wave of adult services for smartphones that use the web. We investigate what they bring to the market.
PLUS:
- All the analysis of news and developments in the industry
- Expert columns and opinion
- The Agenda: an update of what the key trade bodies have been up to
- People moves
- News and views from the industry
EDITORIAL CONTACT
PAUL SKELDON
07808474172
PRODUCTION CONTACTS
ANNIKA MICHELI
07803724294
SALES & MARKETNG CONTACT
JARVIS TODD
07711927092
|
