Articles in this issue include;
• The changing face of m-payments
With the introduction of WAP billing across Europe, many think that mobile payments are sorted, but media companies, brands, consumers and even banks have other ideas.
• What the media really wants
Are WAP billing and PSMS what media companies and brands really want as payment mechanisms for their content and services? Probably not...
• Boom time
Despite problems with P-TV voting, it seems that PRS in the UK is actually booming. We take a look at Phonepayplus's latest market analysis which finds that the market is worth more than £1billion.
• Back by popular demand
Thanks to consumer demand and some better business models, P-TV is back on the agenda. So where does it go now?
• How to get ahead in m-ads
Much rides on mobile advertising, but until the metrics of how users interact with it are available, agencies won't touch it. But things are changing rapidly for the better...
• UGC: Telemedia nirvana?
For every Facebook there are a thousand failures, so how do you take UGC mobile and what's in it for the telemedia value chain?
• Access all areas
MNOs are being dismissed as dumb fat pipes, but their role in adding value to social networking could see a very different future.
• Word up
Text still has a bright future, but UGC, social networking and mobile marketing mean that messaging is getting a shake up.
• Kinky content is king
Adult to mobile is a no brainer, but it is ransom to the same issues regarding content, data charges and user fickleness as anything else.
• Builing sites
It's all about WAP these days, so how do you build a WAP site?
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